New and existing HotPlay advertisers will gain an integrated solution for hyper-targeted digital advertising campaigns. “The integration of HotPlay’s powerful IGA technology will also enable international advertisers and agencies to take greater advantage of our one-stop solution for digital advertising and allow them to reach the valuable demographic of gamers in highly effective ways.” “The unparalleled capabilities of our respective platforms will help drive HotPlay’s rapid expansion into numerous fast-growing international markets,” stated Mediakeys CEO, Paul Cahierre. For game players, HotPlay creates a true online-to-offline experience, where players can interact with native ads in a meaningful way and claim rewards for both in-game and real-life use. HotPlay also provides game developers with an additional revenue stream while still allowing them to maintain the integrity of their game. HotPlay plans to leverage Mediakeys’ expansive global presence and media relationships to further expand the global reach of its revolutionary in-game advertising (IGA) platform which enables advertisers to seamless insert brand messages and rewards into game content natively, interactively and in real time. Its omni-channel platform spans digital, outdoor, airport, broadcast and print across the global markets, including the Americas, Asia Pacific (APAC), and Europe, Middle East, Africa (EMEA). Since its founding in 1993, Mediakeys has become a global leader in digital and out-of-home (OOH) advertising with offices spanning 16 countries, including New York, London, Zurich, Hong Kong and Singapore.
(Nasdaq: NXTP), a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, announced today its in-game advertising unit, HotPlay, has formed a strategic partnership with Mediakeys, an international media and advertising agency. 10, 2021 (GLOBE NEWSWIRE) - via NewMediaWire- NextPlay Technologies, Inc.
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